What is Extended Validation SSL?

Extended Validation SSL Certificates give next generation Web browsers information to clearly identify a Web site’s organizational identity. For example, if you use Microsoft® Internet Explorer 7 to go to a Web site secured with an SSL Certificate that meets the Extended Validation Standard, IE7 will cause the URL address bar to turn green. A display next to the green bar will toggle between the organization name listed in the certificate and the Certificate Authority (GeoTrust, for example). Older browsers will display Extended Validation SSL Certificates with the same security symbols as existing SSL Certificates.

EV SSL FAQ