Case Study: Tribal Hollywood

Key ingredients for Tribal Hollywood project:

• Brand image - creating a graphical theme that connects with their target market
• Recreating the successful in-store sales experience online
• Up sell and add-on opportunities
• Search Engine Optimization

Our image is Tribal and Urban. It's tribal symbols combined with the style and coolness of a hot Hollywood nightclub. It's tattoo imagery... but not rocker.

The guys over at Tribal Hollywood were able to describe what they wanted with a refreshing clarity. By using lots of texture and style we were able to create the shopping environment Tribal wanted. This was going to be an important part of connecting with their audience.

Category pages needed different ways to present products - similar to the physical location. The ProStores template language (SSML) allowed us to create certain page styles for certain categories. For example, the Pendants page should have a different layout than the Ed Hardy Watches.

The biggest challenge was the add-on options for the Pendants. To be able to add many different necklace styles to all the different pendants was a tall order for sure. Our programmers worked some black magic and created an easy, insightful way for the shopper to get just what they want.